At Ballinran Entertainment, we were early adopters of 360 degree filming, experimenting with a variety of camera platforms. Although we are advancing our skills, we are Southwestern Ontario’s most active producer of virtual reality content. For the uninitiated, virtual reality allows the viewer to experience real or imagined worlds beyond our own using headsets, navigating with a mouse on a desktop or exploring with your smartphone. Capturing the footage in 360 degrees involves the use of specialized cameras and editing software. We have applied our creativity with 360 filming in tourism, performing arts, sports and recreation and retail applications.